Music Industry Partnership Expert

Music Industry Partnership Expert

An international music industry expert specialising in YouTube and Multi-Channel Networks

Karola Zakrzewska

Karola Zakrzewska

(Zak‧chef‧ska)

(Zak‧chef‧ska)

I am an experienced Global Marketing & Commercial Partnerships leader with a wide range of commercially focused roles over 20+ years in the music industry.

I have been driving the development of strategic digital partnerships with YouTube, Spotify, Apple Music/iTunes and Amazon, delivering new revenue models and maximising commercial marketing opportunities.

I have built global teams and lasting relationships with external partners, internal key stakeholders, and artist management teams.

Over the past five years, I set up and led the hugely successful YouTube Multi Channel Network (MCN) strategy for Sony Music and I am now wanting to share that expertise with others.

It is a fascinating world and one where there is still so much potential and opportunity for artists.

I am an experienced Global Marketing & Commercial Partnerships leader with a wide range of commercially focused roles over 20+ years in the music industry.

I have been driving the development of strategic digital partnerships with YouTube, Spotify, Apple Music/iTunes and Amazon, delivering new revenue models and maximising commercial marketing opportunities.

I have built global teams and lasting relationships with external partners, internal key stakeholders, and artist management teams.

Over the past five years, I set up and led the hugely successful YouTube Multi Channel Network (MCN) strategy for Sony Music and I am now wanting to share that expertise with others.

It is a fascinating world and one where there is still so much potential and opportunity for artists.

I am an experienced Global Marketing & Commercial Partnerships leader with a wide range of commercially focused roles over 20+ years in the music industry.

I have been driving the development of strategic digital partnerships with YouTube, Spotify, Apple Music/iTunes and Amazon, delivering new revenue models and maximising commercial marketing opportunities.

I have built global teams and lasting relationships with external partners, internal key stakeholders, and artist management teams.

Over the past five years, I set up and led the hugely successful YouTube Multi Channel Network (MCN) strategy for Sony Music and I am now wanting to share that expertise with others.

It is a fascinating world and one where there is still so much potential and opportunity for artists.

MCN Expertise

MCN Insights | MCN Strategy | MCN Deals | Track Pitching | Campaign Management | Performance Tracking | MCN Education

MCN Expertise

MCN Insights | MCN Strategy | MCN Deals | Track Pitching | Campaign Management | Performance Tracking | MCN Education

MCN Expertise

MCN Insights | MCN Strategy | MCN Deals | Track Pitching | Campaign Management | Performance Tracking | MCN Education

My Services

My Services

YouTube Expertise

YT Strategy | YT Optimisation | YT Analytics | UGC Insights

YouTube Expertise

YT Strategy | YT Optimisation | YT Analytics | UGC Insights

YouTube Expertise

YT Strategy | YT Optimisation | YT Analytics | UGC Insights

Label Relations Expertise

Label Insights | Label Strategy | Label Deals | Track Pitching | Campaign Management | Performance Tracking | Label Education

Label Relations Expertise

Label Insights | Label Strategy | Label Deals | Track Pitching | Campaign Management | Performance Tracking | Label Education

Label Relations Expertise

Label Insights | Label Strategy | Label Deals | Track Pitching | Campaign Management | Performance Tracking | Label Education

My Process

01

Discovery Call / Meeting

We'll discuss the project scope and how I can help you achieve your goals.

01

Discovery Call / Meeting

We'll discuss the project scope and how I can help you achieve your goals.

01

Discovery Call / Meeting

We'll discuss the project scope and how I can help you achieve your goals.

02

Project Proposal & Costings

I will write up a project proposal and projected costings.

02

Project Proposal & Costings

I will write up a project proposal and projected costings.

02

Project Proposal & Costings

I will write up a project proposal and projected costings.

03

Revisions

I will send you the proposal and we can revise the document by doing a second call or via email / messages until you are 100% satisfied.

03

Revisions

I will send you the proposal and we can revise the document by doing a second call or via email / messages until you are 100% satisfied.

03

Revisions

I will send you the proposal and we can revise the document by doing a second call or via email / messages until you are 100% satisfied.

04

Project Delivery & Support

Depending on the project, I will then deliver the project as per the proposal and will provide support after the delivery as needed.

04

Project Delivery & Support

Depending on the project, I will then deliver the project as per the proposal and will provide support after the delivery as needed.

04

Project Delivery & Support

Depending on the project, I will then deliver the project as per the proposal and will provide support after the delivery as needed.

Get in touch to talk more.