Music Industry Partnership Expert
Music Industry Partnership Expert
An international music industry expert specialising in YouTube and Multi-Channel Networks
Karola Zakrzewska
Karola Zakrzewska
(Zak‧chef‧ska)
(Zak‧chef‧ska)



I am an experienced Global Marketing & Commercial Partnerships leader with a wide range of commercially focused roles over 20+ years in the music industry.
I have been driving the development of strategic digital partnerships with YouTube, Spotify, Apple Music/iTunes and Amazon, delivering new revenue models and maximising commercial marketing opportunities.
I have built global teams and lasting relationships with external partners, internal key stakeholders, and artist management teams.
Over the past five years, I set up and led the hugely successful YouTube Multi Channel Network (MCN) strategy for Sony Music and I am now wanting to share that expertise with others.
It is a fascinating world and one where there is still so much potential and opportunity for artists.
I am an experienced Global Marketing & Commercial Partnerships leader with a wide range of commercially focused roles over 20+ years in the music industry.
I have been driving the development of strategic digital partnerships with YouTube, Spotify, Apple Music/iTunes and Amazon, delivering new revenue models and maximising commercial marketing opportunities.
I have built global teams and lasting relationships with external partners, internal key stakeholders, and artist management teams.
Over the past five years, I set up and led the hugely successful YouTube Multi Channel Network (MCN) strategy for Sony Music and I am now wanting to share that expertise with others.
It is a fascinating world and one where there is still so much potential and opportunity for artists.
I am an experienced Global Marketing & Commercial Partnerships leader with a wide range of commercially focused roles over 20+ years in the music industry.
I have been driving the development of strategic digital partnerships with YouTube, Spotify, Apple Music/iTunes and Amazon, delivering new revenue models and maximising commercial marketing opportunities.
I have built global teams and lasting relationships with external partners, internal key stakeholders, and artist management teams.
Over the past five years, I set up and led the hugely successful YouTube Multi Channel Network (MCN) strategy for Sony Music and I am now wanting to share that expertise with others.
It is a fascinating world and one where there is still so much potential and opportunity for artists.
MCN Expertise
MCN Insights | MCN Strategy | MCN Deals | Track Pitching | Campaign Management | Performance Tracking | MCN Education
MCN Expertise
MCN Insights | MCN Strategy | MCN Deals | Track Pitching | Campaign Management | Performance Tracking | MCN Education
MCN Expertise
MCN Insights | MCN Strategy | MCN Deals | Track Pitching | Campaign Management | Performance Tracking | MCN Education
YouTube Expertise
YT Strategy | YT Optimisation | YT Analytics | UGC Insights
YouTube Expertise
YT Strategy | YT Optimisation | YT Analytics | UGC Insights
YouTube Expertise
YT Strategy | YT Optimisation | YT Analytics | UGC Insights
Label Relations Expertise
Label Insights | Label Strategy | Label Deals | Track Pitching | Campaign Management | Performance Tracking | Label Education
Label Relations Expertise
Label Insights | Label Strategy | Label Deals | Track Pitching | Campaign Management | Performance Tracking | Label Education
Label Relations Expertise
Label Insights | Label Strategy | Label Deals | Track Pitching | Campaign Management | Performance Tracking | Label Education
01
Discovery Call / Meeting
We'll discuss the project scope and how I can help you achieve your goals.
01
Discovery Call / Meeting
We'll discuss the project scope and how I can help you achieve your goals.
01
Discovery Call / Meeting
We'll discuss the project scope and how I can help you achieve your goals.
02
Project Proposal & Costings
I will write up a project proposal and projected costings.
02
Project Proposal & Costings
I will write up a project proposal and projected costings.
02
Project Proposal & Costings
I will write up a project proposal and projected costings.
03
Revisions
I will send you the proposal and we can revise the document by doing a second call or via email / messages until you are 100% satisfied.
03
Revisions
I will send you the proposal and we can revise the document by doing a second call or via email / messages until you are 100% satisfied.
03
Revisions
I will send you the proposal and we can revise the document by doing a second call or via email / messages until you are 100% satisfied.
04
Project Delivery & Support
Depending on the project, I will then deliver the project as per the proposal and will provide support after the delivery as needed.
04
Project Delivery & Support
Depending on the project, I will then deliver the project as per the proposal and will provide support after the delivery as needed.
04
Project Delivery & Support
Depending on the project, I will then deliver the project as per the proposal and will provide support after the delivery as needed.
Get in touch to talk more.
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